Most of the companies who remained in New England could not compete in the demanding post-war economy. Yet Alden prospered by relying not on lower quality mass-markets but on high quality dress shoes, and excelling in specialties such as orthopedic and medical footwear.
Alden is now the only original New England shoe and bootmaker remaining of the hundreds who began so long ago.
It was a period of growth and intensive development at Alden, especially in the design of comfortable, orthopedically correct lasts. In 1970 a new factory was constructed in Middleborough, Massachusetts where production continues today.